So if distribution of my film ensures repayment to my investors, how do I actually get distribution?

No this is not a trick question!

The truth is that there are several ways to get distribution for a film, but you have to start with having a film that's 'distribute-able'. That's the focus of my newly published eBook entitled "Insiders Guide to Film Distribution" which you can get at www.film-distribution-secrets.com.

Anyway, whether you've already finished your film and are seeking distribution, or are thinking in advance about distribution before you start making your film, there are steps you can take which will get your film in front of an audience.

For example, if you've already completed your film you can start by submitting it to film festivals (start with the big ones first) in order to generate a buzz. You can also submit it to sales reps and producers reps, to try and get them on board and start making sales of your film. Finally, you can take the do-it-yourself approach and release it on DVD (see www.customflix.com), or by doing a platform theatrical release (see the interview I did with Betsy Chasse, Producer of WHAT THE BLEEP DO WE KNOW, in my eBook.)

If you haven't yet made your film, but are thinking of distribution in advance, spend time doing market research and see what genres and types of films are doing well in the theaters, are playing on cable, and are renting in the video stores. Talk with sales reps and producers reps and see what kinds of films they've had good luck with selling, and what kinds of films they foresee as hot products for the near future. Finally, don't rush into making your masterpiece without raising sufficient funding beforehand. And while you're at it, raise double the money and really make a quality product, shot on film or HD (high definition) and with professional actors (see www.sagindie.org).

I'll get into more details about these approaches and solutions in my forthcoming posts....