Tuesday, January 03, 2006

Film Distribution ensures an audience for your film and repayment to investors

Film Distribution is the final frontier in the film production process. Many filmmakers begin production on their film without giving any thought to film distribution. For this reason, many independent films never see the light of day, and investors never get paid back.

One way to practice responsible filmmaking, is to have a film distribution plan in place before beginning actual production. First of all, consider the type of film you are making (feature film, short film, documentary) and whether or not your film has a chance of getting released into movie theaters, on television, or on dvd. This is not the time to lie to yourself! Take a look at the films out there (in movie theaters, on tv, and in video stores), and do an honest assessment of where your independent film fits in the marketplace.

Next, consider all the exciting distribution opportunities available to filmmakers today. Your film didn't get a distribution deal at Sundance Film Festival? No sweat! You can actually release your film into the theaters yourself. Want to have your film released on dvd but the distribution companies aren't paying you any attention? Again, you can get the job done yourself. Want to hire a professional team to develop worldwide sales projections for your film so that you can go raise money based on future sales of your film? There are companies out there that offer this service without tying you into any long term commitments or contracts.

The bottom line is that Film Distribution is the business side to filmmaking that filmmakers don't often think about. I started All-About-Film-Distribution as a way to educate filmmakers on distribution strategies, as well as to share a behind-the-scenes look at what goes on in the film distribution industry. From film festivals, to film markets, to do-it-yourself film distribution, to looking at new technologies and the importance of movie clubs... it's all in here. Enjoy the journey!

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